| REACH | EDITORIAL EXCELLENCE | RATES & DATA | MARKETING SOLUTIONS |
EDITORIAL EXCELLENCE
| TOURISM UPDATE’S READERS RANK US ABOVE AVERAGE IN DELIVERING: |
|
| Credible editorial | 86% |
| Interesting articles | 81% |
| Authoritative views | 76% |
| Useful information | 72% |
| Relevant advertising and editorial | 67% |
| News | 69% |
| OUR READERS’ TOP THREE CONCERNS FOR TOURISM: |
|
| Safety and Crime | 72% |
| Flight availability | 46% |
| Affordability | 31% |
| AND THEY’RE MOST INTERESTED IN… | |
| Hotel accommodation | 90% |
| Tour operators | 86% |
| Game lodges | 86% |
| Advertising | 76% |
| Airlines | 62% |
| OUR READER’S TOP FIVE SOUTHERN AFRICAN DESTINATIONS |
| Cape Town |
| Kruger National Park |
| Victoria Falls |
| Okavango Delta |
| Garden Route |
